Meet The Team
Timothy Lee
CEO
Timothy Lee is the CEO of Pace International Ltd, a market expansion partner dedicated to introducing and scaling international brands in new and emerging markets. The company works through carefully selected distributors, retailers, and strategic partners to build strong, sustainable market presence for global brands.
As CEO, Timothy’s role centers on brand and market development, commercial growth, and strategic deal-making. He is responsible for expanding both the company’s portfolio of international brands and its regional network of distribution and retail partners. His focus is on identifying high-potential opportunities, structuring win-win partnerships, and securing the best possible commercial terms for long-term success.
Timothy leads the company’s sales strategy, partnership negotiations, and expansion planning — ensuring that every brand-market match is supported by the right channel strategy and execution framework. His approach combines market insight, strong relationship-building, and disciplined commercial strategy to drive scalable growth.
Under his leadership, Pace International continues to strengthen its position as a trusted bridge between global brands and local market opportunities.
As CEO, Timothy’s role centers on brand and market development, commercial growth, and strategic deal-making. He is responsible for expanding both the company’s portfolio of international brands and its regional network of distribution and retail partners. His focus is on identifying high-potential opportunities, structuring win-win partnerships, and securing the best possible commercial terms for long-term success.
Timothy leads the company’s sales strategy, partnership negotiations, and expansion planning — ensuring that every brand-market match is supported by the right channel strategy and execution framework. His approach combines market insight, strong relationship-building, and disciplined commercial strategy to drive scalable growth.
Under his leadership, Pace International continues to strengthen its position as a trusted bridge between global brands and local market opportunities.
ALEXANDER LEE
COO
Alexander Lee serves as the Chief Operating Officer of Pace International Ltd.
As COO, Alexander is responsible for operational execution across all brand-market expansions. He oversees distribution structuring, partner onboarding, supply chain coordination, sales operations, and performance management — ensuring that every expansion strategy translates into measurable commercial results.
Working closely with the CEO on brand acquisition and strategic partnerships, Alexander focuses on building the operational backbone that supports sustainable growth. From aligning distributors and retailers to optimizing go-to-market execution, he ensures that brands are not only launched successfully but positioned for long-term scalability.
His leadership is centered on operational excellence, disciplined execution, and strong partner alignment — turning strategic deals into structured, high-performing market ecosystems.
Through his operational oversight, Pace International continues to deliver reliable, scalable growth for global brands entering new markets.
Working closely with the CEO on brand acquisition and strategic partnerships, Alexander focuses on building the operational backbone that supports sustainable growth. From aligning distributors and retailers to optimizing go-to-market execution, he ensures that brands are not only launched successfully but positioned for long-term scalability.
His leadership is centered on operational excellence, disciplined execution, and strong partner alignment — turning strategic deals into structured, high-performing market ecosystems.
Through his operational oversight, Pace International continues to deliver reliable, scalable growth for global brands entering new markets.
SAKOON VEERASAMY
BUSINESS MANAGER
At Pace International Ltd, we believe that the strength of our business lies not only in the quality of our brands but also in the leadership that drives our vision forward. We are proud to introduce Sakoon, our Business Manager, who plays a pivotal role in shaping the future of our distribution and trading divisions.
Sakoon brings a wealth of experience and a deep understanding of the market dynamics that define our industry. Her expertise in business negotiations and her strategic approach to brand management have been instrumental in expanding our reach and enhancing the value we offer to our partners and customers. With a keen eye for detail and a passion for excellence, Sakoon ensures that every brand under the Pace International umbrella meets the highest standards of quality and performance.
Under Sakoon’s leadership, we continue to strengthen our partnerships, explore new markets, and drive innovation across our operations. Her commitment to building long-lasting relationships and delivering exceptional service is at the core of everything we do. As you explore this brand book, we invite you to discover the stories, values, and unique offerings of each of our brands, all of which are nurtured and championed by Sakoon and our dedicated team. Together, we are committed to setting new benchmarks in the industry and achieving excellence in every endeavor.
JONATHAN CHUNG
Operations & Sales Manager
Jonathan Chung serves as Operations Manager at Pace International Ltd, where he plays a critical role in ensuring the seamless execution of the company’s brand expansion strategies.
Working closely with the executive team, Jonathan oversees day-to-day operational coordination across distributors, retailers, and strategic partners. He manages supply chain processes, order fulfillment, logistics coordination, and partner communication — ensuring that each brand expansion is supported by efficient and reliable operational systems.
Jonathan is responsible for translating commercial agreements and market strategies into structured execution plans. From onboarding new partners to monitoring performance and maintaining operational standards, he ensures that Pace International delivers consistency, accountability, and scalability across all markets.
His detail-oriented approach and strong cross-functional coordination help maintain the operational backbone that enables global brands to successfully enter and grow in new markets.
Working closely with the executive team, Jonathan oversees day-to-day operational coordination across distributors, retailers, and strategic partners. He manages supply chain processes, order fulfillment, logistics coordination, and partner communication — ensuring that each brand expansion is supported by efficient and reliable operational systems.
Jonathan is responsible for translating commercial agreements and market strategies into structured execution plans. From onboarding new partners to monitoring performance and maintaining operational standards, he ensures that Pace International delivers consistency, accountability, and scalability across all markets.
His detail-oriented approach and strong cross-functional coordination help maintain the operational backbone that enables global brands to successfully enter and grow in new markets.
Kersley Ramiah
Business Development Executive
Kersley leads Business Development at Pace International, spearheading our HORECA (Hotel, Restaurant, and Café) growth initiatives. With multiple years of hands-on experience in the hospitality industry, he brings deep market insight, strong industry relationships, and a practical understanding of operational needs within the sector.
Driven by results and relationship-building, Kersley focuses on identifying new opportunities, expanding strategic partnerships, and ensuring a consistent pipeline of high-quality leads. Beyond HORECA development, he plays a critical role in aligning projects across industries—working closely with our procurement and operations teams to ensure seamless coordination from opportunity generation to execution.
His ability to bridge market demand with internal capabilities strengthens our project delivery and ensures Pace International continues to grow in a structured, synchronized, and sustainable manner.
Driven by results and relationship-building, Kersley focuses on identifying new opportunities, expanding strategic partnerships, and ensuring a consistent pipeline of high-quality leads. Beyond HORECA development, he plays a critical role in aligning projects across industries—working closely with our procurement and operations teams to ensure seamless coordination from opportunity generation to execution.
His ability to bridge market demand with internal capabilities strengthens our project delivery and ensures Pace International continues to grow in a structured, synchronized, and sustainable manner.
JENITA TEELUCK
Project & Procurement Executive
Jenita is the Project & Procurement Executive at Pace International Ltd., where she plays a dual role in leading strategic projects and overseeing procurement functions to ensure alignment with company objectives and long-term impact.
Building on her previous experience as Procurement and Supply Chain Executive, Jenita brings a detail-oriented and agile approach to project execution. Her unique ability to integrate procurement strategy with project management enables her to deliver efficient, cost-effective solutions that support business growth.
In her current role, Jenita is responsible for coordinating cross-functional teams, managing end-to-end timelines and deliverables, and ensuring seamless execution from planning through completion. Her expertise in bridging operations, sourcing, and logistics empowers her to proactively identify risks, streamline processes, and sustain strong stakeholder engagement.
Jenita’s combined strengths in procurement and project leadership make her a critical asset to Pace International’s operational excellence and innovation. Her dedication, precision, and strategic insight consistently drive results—on time, on budget, and at scale.
Maya Mac Nylanne
Project Coordinator
Maya Mac Nylanne is a vital member of Pace International
Ltd., where she leads the export division. Driven by a passion
for fostering global connections, she ensures the smooth
coordination and delivery of products to international
markets. Her dedication and expertise in navigating the
complexities of export logistics and compliance make her an
indispensable contributor to the company’s global success.
Maya’s proactive problem-solving skills and deep
understanding of market dynamics allow her to optimize
export operations while cultivating strong relationships with
clients and partners around the world. Her unwavering
commitment to excellence and meticulous attention to detail
underpin Pace International’s mission to deliver exceptional
value to global markets.
Shauna Lai
Interior Designer & Project Lead
Shauna Lai leads the interior design and furnishing division at Pace International, bringing refined creativity and project leadership to every space she touches. As Interior Designer & Project Lead, she specializes in end-to-end furnishing solutions for commercial spaces, private residences, and hotel developments, ensuring every project is both aesthetically exceptional and functionally sound.
From indoor and outdoor furniture to lighting, kitchen design, tiles, bathroom fittings, cabinets, and decorative elements, Shauna curates and coordinates every detail to meet the unique vision and practical needs of each client. Her role spans conceptual design, supplier sourcing, space planning, and on-site execution, working closely with architects, developers, and property owners to deliver seamless, high-impact results.
Shauna’s work reflects the Pace International commitment to elevated design, tailored solutions, and operational excellence, making her a trusted partner for clients across residential, commercial, and hospitality sectors.
