Dyson solves the problems others tend to ignore. To solve real-world hair care problems like protecting natural shine and smoothness while preventing extreme heat damage, Dyson created state-of-the-art laboratories. Even inventing new methods of testing to analyze 1,010 miles of real hair. The end result was a new kind of hair dryer, hair styler, and hair straightener. All three are designed to help protect your natural shine from extreme heat damage, every time you style. The Dyson Corraleᵀᴹ hair straightener is the only straightener with flexing plates that shape to gather hair. And if you’re looking for a professional hair dryer, each Dyson Supersonicᵀᴹ comes with attachments to help you create the perfect look and a cold shot button to help set the style. 1Thermal damage measured by hair strength, when creating an equivalent hair style. Tested on Corrale with flexing plates vs Corrale with solid plates.